Amanda Sefton, Paul Teuton and Hannah Morris have been working flat out this winter to submit plans for Sidra – the cutting edge hospital due to open in Qatar in 2012. A rather suspicious Healthcare department have been informed that regular trips to Qatar, where the temperature in October reached a baking 45 degrees, have not been only fun in the sun. Having shared an apartment all together on the trips, the Sidra Team have become positively Walton-esque, and reports suggest Paul is quite the morning Barista. The team has conducted a huge amount of research, looking in to what Sidra will offer to staff and patients as well as what Qatar is like as a place to live and work as an ex-pat. Based upon this, and those oh-so-challenging trips to Qatar, the team has developed a 3 year global PR plan (along with TBWA Raad in Dubai), which includes a myriad of exciting ideas, including a ‘Grand Designs’ style documentary following Sidra as it’s built – Kevin McCloud is currently TBC.
Amanda and Paul recently presented the plan in Qatar, from the perspective of our target audience (Paul was a doctor and Amanda a journalist). In method acting style, they were planning to dress the part, but chose not to in the end. The plan now has to be approved by the Executive Committee – which consists of most senior people in Qatar healthcare system. Fingers crossed that the plan will be signed off early in the new year. If all goes to plan, hopefully Hannah will not have to sleep on any sun-loungers again, having missed the apartment curfew…
