Richard Griffiths, Paddy Blewer and Avril Lee were wrestling with the world’s media this week as around 60 reporters descended on South Lodge in Sussex for the Wall Street Journal’s Future of Finance summit. Journalists from Sky News, the Daily Telegraph, The Times, City Am, Bloomberg and Reuters were among those who showed up in the hope of interviewing some of the most powerful people on the planet. George Soros, David Cameron, Alistair Darling and Barclays boss Bob Diamond were all there chewing the fat on(e) everything from bank bonuses to how to regulate the financial system. The trouble is not all these financial high-rollers wanted to talk and Richard and Paddy had to deal with the press scrum. Nonetheless, after much smoothing of journalists’ egos (and drinks in the bar), the event secured around 60 pieces of coverage including an item on the BBC 10 O’clock News after Richard carried the tape for the piece into Ketchum on his bike .. then the baton was handed over to intrepid intern Catherine Davison who hotfooted it to the Bank of England to deliver the tape to the BBC reporter! Thanks to Robyn M for reeling in this opportunity!
