About a month ago, the adidas team were granted access to the latest adidas campaign shoot for 2010 featuring Heptaphlon World Champion and rumoured favourite to win BBC Sports Personality of the Year (jinx) - JESS ENNIS. Seeing this as a great opportunity to gather press material the team got to work. Not content with securing exclusive interviews with leading women's fitness mag Zest and a TV spot with GMTV, they also arrived with the stylist of Grazia and a film crew to create a lifestyle behind the scenes film for further outreach around the coveted BBC SPOTY award (Sunday 13th December). Here's what they got:work we do: Behind the scenes with Jess Ennis
About a month ago, the adidas team were granted access to the latest adidas campaign shoot for 2010 featuring Heptaphlon World Champion and rumoured favourite to win BBC Sports Personality of the Year (jinx) - JESS ENNIS. Seeing this as a great opportunity to gather press material the team got to work. Not content with securing exclusive interviews with leading women's fitness mag Zest and a TV spot with GMTV, they also arrived with the stylist of Grazia and a film crew to create a lifestyle behind the scenes film for further outreach around the coveted BBC SPOTY award (Sunday 13th December). Here's what they got: