work we do: NICE bit of coverage

Well done team Avastin (Amanda M, Vic Reason, Tinni, Hannah B with extra support from Julia Kendrick and Sarah Studd) for the great coverage generated for their latest campaign. In total Avastin scored not only a Daily Mail front page, but great broadcast (Channel 4 News and ITV News) and regional coverage too featuring cancer charities, patient case studies and clinicians talking about why Avastin should be available. We’re in the process of counting up the pieces as they are still coming in but here’s a quick snapshot…