Alicia M jetted off to Frankfurt this week to attend the ‘Food Ingredients Europe’ Expo on behalf of third floor client Solae (a soy protein manufacturer). The Solae team (Suzanne S, Mayaz R, Claudia M and Valerie H) have been working tirelessly for the past month in planning a media brunch for the launch of a new product – SUPRO XF - an ingredient which can be applied in volume to high protein beverages without negatively impacting taste. Despite a few last minute panics, the media brunch went without a hitch and was attended by nine influential journalists representing the food / beverage media, with lots of interviews organised on site (and media coverage to follow). Highlight of the trip was Alicia’s encounter with none other than world strongman Derek Poundstone, who impressed the crowd with his frying pan bending exercise (I kid you not!)