The digi team are already making preparations:
Tweet - "Behold! The Ketchum Digital Team Xmas Tree that @Laura_Scott & I picked up on the way back from lunch. http://twitpic.com/r5xaw and http://yfrog.com/3gdi9j"
LC Xmas challenge
The digi team are already making preparations:
Tweet - "Behold! The Ketchum Digital Team Xmas Tree that @Laura_Scott & I picked up on the way back from lunch. http://twitpic.com/r5xaw and http://yfrog.com/3gdi9j"
work we do: CATTRALL ADDS A DASH OF GLAMOUR TO BAILEYS
Bailey's launch a special new bottle - the Red Bow - accompanied by a star studded media campaign, fronted by actress Kim Cattrall, wearing a one-off red bow dress which will be austioned for the Clothes Off our Back Foundation which works closely with children's charities. Here are just a couple of examples of the great coverage being generated by the team:
work we do: KODAK HOST 140 CHARACTERS CONFERENCE
Last Week Kodak hosted the 140 Characters conference at the O2 Indigo rooms at the O2 arena. The event was the European leg of a global conference on real time internet and the uses of twitter as a tool and the impact of both on the media, celebrity, society and politics. Stephen Fry was the main guest speaker and gave a 15 minute opening talk on his relationship with technology and twitter. The conference also hosted guest speakers from many different backgrounds including; the metropolitan police, musicians and producers, directors, education officials and bloggers from all across the blogosphere.
As part of the conference the Kodak team hosted their counterparts from across Europe, who, in turn brought with them bloggers and media from their respective countries. With very senior clients involved the weeks preceding the event were tense as the day had to run as smoothly as possible. The UK Kodak team were under pressure to deliver a large chunk of UK media which they achieved by having journalists from Sky news and the Telegraph as well as a number of technology bloggers and online journalists. Preceding the conference The Guardian covered the story as news. On the day #140conf was the second highest trending topic on twitter, with fantastic hits across key online media such as TechCrunch.
All the team worked extremely hard to ensure a fantastic day where product was seeded with over 70 key bloggers and further media were exposed to the relationship between Kodak and the social media influencers. The client was very happy with all the work and all the markets worked seamlessly together to produce great results for Ketchum and for Kodak.
(*LC Pic of the week)
work we do: Oral B goes Extreme Tooth Brushing
Following on from a man that was spotted brushing his teeth at the football the Oral B team have launched an extreme toothbrushing campaign with the promise of a football season ticket for the most creative shot uploaded to the facebook page ‘Extreme Tooth brushing’
Shikira and Amy headed to key Premiership games (Chelsea game and Tottenham game) to get the ball rolling by handing out 2000 toothbrushes with their teams.
The team are looking forward to some entertaining images…
we say goodbye.....
After 4 1/2 years Julia Kendrick heads for pastures new. So join in wishing her the best. "I have LOVED my time at Ketchum and have worked with some super people, both here in the healthcare department and also across the company working on some great accounts."
Good advice...
work we do: NICE bit of coverage
Well done team Avastin (Amanda M, Vic Reason, Tinni, Hannah B with extra support from Julia Kendrick and Sarah Studd) for the great coverage generated for their latest campaign. In total Avastin scored not only a Daily Mail front page, but great broadcast (Channel 4 News and ITV News) and regional coverage too featuring cancer charities, patient case studies and clinicians talking about why Avastin should be available. We’re in the process of counting up the pieces as they are still coming in but here’s a quick snapshot…
work we do: PHILIPS TEAM GETS STEAMY
The Philips team pulled off the steamiest event Ketchum Pleon has ever seen yesterday at the GHI showcasing the Philips range of Steam Generator irons. Kate Hopper and Kim Power saw a great turnout from key media such as the editor of Good Housekeeping, House Beautiful and Which? to name but a few. The event was a great success and we had one very happy client who was delighted that everything ran so seamlessly and smoothly…. Ho ho… (click pics to enlarge)Best of luck...
Last week saw the departure of Beth Harrold, 3.5yrs service, to pastures new and Danny Shine, on a 6 month sabatical to travel Oz and discover his inner Crocodile Dundee. Suitable leaving drinks were had at Luxe, messages of luck passed on and farewells said. Chris Pickles comments, "It could be really tough for me to win the 'Duo of the Year Award' this Xmas without Danny. Damn! it would have been 3yrs in a row!"
restaurants: BARRAFINA, Frith Street, Soho
From Sam and Eddie Hart, owners of Fino, a restaurant critically acclaimed as "the best Spanish restaurant in England", Barrafina fill diners with high expectations. Bringing an environment that leaves you thinking you are in the heart of Spain, this buzzy tapas bar serves up some of the most authentic and finest Spainish delights utilising the freshest and best ingredients on offer. The FOOD MENU is paired with a tantilising wine list all at reasonable prices. Towards the end of service, the fresh daily seafood can also be purchased at reduced prices as at fish mongers, to help clear the iced filled seafood bar for next day's catch. This gem is definately one for the true foodie, or those seeking something different to the usual meat and two veg. However, be prepared to queue if you get there during rush hours - the food is good, prices affordable, atmosphere fun, so very popular! 
and we get a little older.....HAPPY B'DAY AMY!
Saturday night and the rain delays, as we say aloha to the Hawaiian themed Mahiki club to celebrate Amy Holland's 23rd. Gathered together was an excited team of girls and guys, blondes and brunettes, and a cameo from Lizo 'Newsround' Mzimbo. From drinks served in treasure chests to pineapples, coconuts and the occasional shot glass - actually, it was prob harder to get a drink in a normal glass - the cheerful crowd took to the dancefloor where a certain young blonde's dancemoves left us thinking whether she had been locked in a room with nothing but MC Hammer on loop for the 20 odd years of her life, 'Can't touch this!' and so the night went on into the early hours and the night bus became a very welcome sight as a trek in the terrential rain left us seeking an inflatable dingy and some paddles. Until next year!
Tweet Tweet
"Do u know where i am right now? the government does because I'm servailling myself with this phone. they can watch us undress! g'nite"work we do: ALICIA ADDS MUSCLE
Alicia M jetted off to Frankfurt this week to attend the ‘Food Ingredients Europe’ Expo on behalf of third floor client Solae (a soy protein manufacturer). The Solae team (Suzanne S, Mayaz R, Claudia M and Valerie H) have been working tirelessly for the past month in planning a media brunch for the launch of a new product – SUPRO XF - an ingredient which can be applied in volume to high protein beverages without negatively impacting taste. Despite a few last minute panics, the media brunch went without a hitch and was attended by nine influential journalists representing the food / beverage media, with lots of interviews organised on site (and media coverage to follow). Highlight of the trip was Alicia’s encounter with none other than world strongman Derek Poundstone, who impressed the crowd with his frying pan bending exercise (I kid you not!)
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